As a 20 year marketing veteran who’s been shaped by work on the brand, ad agency, and music industry side, I’ve developed a unique 360 view. One that sees endless possibilities (and can’t ignore the missed opportunities) that brands and music properties have to embrace.
The live industry values the role that brands play in enhancing the experience for their fans, and brands are eager to engage with music properties to reach niche markets, but they don’t often speak the same language.
Here’s where I can help:
Brand alignment strategy
Identifying and leveraging existing assets
Developing curated brand integration opportunities
Building brand enhancements that are authentic to the culture of the property
We can work together to create engagements that wow fans, drive content, go viral, and deliver an ROI.
Get in touch!