The key to successful brand integration is partnership that is built on
the culture and spirit of both the brand and the music experience.
Win hearts and minds
by becoming part of the narrative of the concertgoer.
Read more "Meaningful Engagements"
Properties need to deliver authentic and rewarding brand engagements.
By immersing brands credibly into their culture and experience.
Create the opportunities for brands to integrate into in a meaningful way.
Read more "For Music Properties"
Brands need to join the party.
Become part of the community and engage attendees into
your brand story.
Brands that assimilate into the culture of the property elevate
the adventure for fans.
Create value and social currency that goes beyond the experience.
Read more "For Brands"
As a 20 year marketing veteran who’s been shaped by work on the brand, ad agency, and music industry side, I’ve developed a unique 360 view. One that sees endless possibilities (and can’t ignore the missed opportunities) that brands and music properties have to embrace.
The live industry values the role that brands play in enhancing the experience for their fans, and brands are eager to engage with music properties to reach niche markets, but they don’t often speak the same language.
Here’s where I can help:
Brand alignment strategy
Identifying and leveraging existing assets
Developing curated brand integration opportunities
Building brand enhancements that are authentic to the culture of the property
We can work together to create engagements that wow fans, drive content, go viral, and deliver an ROI.
Get in touch!
Read more "Speak Brand"